Nine accounts, and what actually moved the number.
Every case below includes the metric we were held to and the decision that changed it. Where the honest answer is that we accepted a worse headline number for a better business outcome, we have said so.
₹4.6 Cr
Spend managed
3.6x
Median return
Figures are from client ad accounts and CRM exports. Names shortened where the client asked.
Selected accounts
Nine accounts across five industries.
Ecommerce
Skincare brand, Mumbai
Rebuilt a bloated 14-campaign account into three, moved budget to a single winning UGC angle, and fixed purchase tracking that was double counting.
4.9x
Return on ad spend
₹22L
Spend in 6 months
Local services
Modular kitchen studio, Pune
Added a qualification step in the lead form and rewrote the follow-up sequence. Fewer leads, far more site visits booked.
₹295
Cost per qualified lead
62%
Fewer junk enquiries
Coaching
Finance educator, Delhi
Webinar registration funnel rebuilt around three hooks, with retargeting sequenced by how far into the replay people watched.
₹41
Cost per registration
3.1x
Return on ad spend
Clinics
Dental group, Ahmedabad
Four locations, one account, endless overlap. Split by catchment, capped frequency, and connected appointment data back into Meta.
₹540
Cost per booked appointment
2.4x
More bookings
Real estate
Residential developer, Surat
Lead cost was never the problem. Site visits were. We optimised for the deeper event and let the cheap leads go.
₹1,180
Cost per site visit
38%
Lower cost per visit
Ecommerce
Home decor brand, Bengaluru
A creative testing cadence that ships weekly, plus a retention flow for repeat purchase. Small account, disciplined process.
2.8x
Return on ad spend
21
Creatives tested monthly
Local services
Solar installer, Jaipur
Seasonal demand, long sales cycle. We built a two-stage funnel with a savings calculator before the enquiry form.
₹690
Cost per survey booked
5.2x
Return on ad spend
Coaching
Fitness coach, Hyderabad
Moved from broad awareness spend to a single low-ticket offer with a clear upgrade path.
₹118
Cost per trial signup
34%
Trial to paid rate
Clinics
Eye care chain, Nagpur
Cataract camp campaigns run to a fixed date, with WhatsApp confirmation to reduce no-shows.
₹310
Cost per registration
71%
Attendance rate
A note on numbers
We would rather show you a real account than a rounded-up one.
Every figure on this page came out of a live ad account or a CRM export, over a defined window, with the client’s permission. We have not annualised anything, and we have not picked the best fortnight and called it a result.
You will notice a few cases where cost per lead went up. That happens when we stop optimising for cheap enquiries and start optimising for the event that makes money. It is usually the right trade, and it is always a conversation we have with the owner first.
Want to see the account behind one of these?
We will walk you through a comparable account on the call, screen shared, including the parts that took three attempts to get right.